Previously, we showed how agents move AI from reactive to proactive. Today, we go deeper: giving AI personalized context so it can grow with your ideas.

Right now, AI knows everything about the world and almost nothing about your world. Each session begins on a blank slate, so you keep re-explaining goals, projects, and priorities—like having to onboard a brilliant intern, again and again, every single day.

Instead, think of a teammate who’s been at your side from day one—fluent in every decision you’ve logged, every client interaction, every goal you’re driving toward. They start each day ready to go, already tracking the thread so you never have to rewind or re-brief.

When AI holds this living context—by syncing signals from your content and tools—it doesn’t just give you generic answers; it thinks the way you do. You stop repeating yourself, and the help that arrives is already tailored—no extra iterations, no gaps to fill.

Once proactivity is grounded in a shared context, AI keeps advancing your goals—even when you’re offline—acting as a true collaborator. That’s how professionals and their teams scale.

We’re close to unveiling this new chapter of AI. Join our waitlist to scale your work with Hubs assistants.

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