Founder's Take

The next era of AI isn’t about replacing people but strengthening how we think and work together. True progress comes from collaboration — systems that earn trust by being transparent, accountable, and designed to make human judgment stronger

Most productivity tools were built to remember, not to understand. Cognitive productivity marks the next leap — where AI doesn’t just organize our work, but collaborates in our thinking. At Hubs, we’re building systems that bridge human intent and machine intelligence to unlock a more ambitious, connected era of knowledge work.

Better decisions create better outcomes — but speed alone doesn’t make them better. The future of decision-making lies in systems that combine dynamic context, structured frameworks, and real collaboration. AI already has the intelligence; what’s missing is the structure to make it truly useful for the work that matters most.

AI can make us faster and more capable, but not wiser. True expertise comes from experience — from judgment, context, and time. In the AI era, greatness belongs to those who can connect machine intelligence with real-world nuance.

AI isn’t replacing humans — it’s reshaping how we work. The future lies in hybrid collaboration, where task agents automate the routine and humans orchestrate the rest. When that happens, professionals don’t just work faster — they think bigger, explore further, and achieve more.

AI isn’t just a tool — it’s a new medium. Like print or film, it shapes how we see, learn, and create. As we co-create with it, understanding its influence becomes essential to ensure its power amplifies, rather than distorts, human potential.

We’re entering a post-software world where intention becomes behavior, and words become workflows. Software isn’t disappearing; it’s becoming invisible, elevating developers and empowering everyone to build.

Context engineering is the real unlock—designing what AI sees, remembers, and acts on. At Hubs, we’re building assistants that retain memory, share goals, and evolve with your work.

Bob McGrew (ex-OpenAI) says the real startup edge is taking what you know deeply outside the model, piping it into frontier AI, and turning the outputs into decisive action. That’s the leverage we’re building at Hubs.

Karpathy says visual interfaces tap the “GPU in our heads.” Here’s why giving AI a canvas—not just chat—unlocks its collaborative power—and how Hubs is answering the call.