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Ideas & Updates

Fresh thinking, product notes and lessons learned from the Hubs team

READY. FIRE. AIM.
Founder's Take
October 21, 2025
READY. FIRE. AIM.

Better decisions create better outcomes — but speed alone doesn’t make them better. The future of decision-making lies in systems that combine dynamic context, structured frameworks, and real collaboration. AI already has the intelligence; what’s missing is the structure to make it truly useful for the work that matters most.

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AI Can Make Us Competent, But Experience Is What Makes Us Great
Founder's Take
September 24, 2025
AI Can Make Us Competent, But Experience Is What Makes Us Great

AI can make us faster and more capable, but not wiser. True expertise comes from experience — from judgment, context, and time. In the AI era, greatness belongs to those who can connect machine intelligence with real-world nuance.

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“Hi! I’m Your AI and I’m Here to Help.”
Founder's Take
September 22, 2025
“Hi! I’m Your AI and I’m Here to Help.”

AI isn’t replacing humans — it’s reshaping how we work. The future lies in hybrid collaboration, where task agents automate the routine and humans orchestrate the rest. When that happens, professionals don’t just work faster — they think bigger, explore further, and achieve more.

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Co-creation: Understanding AI as a New Type of Media.
Founder's Take
August 26, 2025
Co-creation: Understanding AI as a New Type of Media.

AI isn’t just a tool — it’s a new medium. Like print or film, it shapes how we see, learn, and create. As we co-create with it, understanding its influence becomes essential to ensure its power amplifies, rather than distorts, human potential.

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Software is Eating Software
Founder's Take
August 19, 2025
Software is Eating Software

We’re entering a post-software world where intention becomes behavior, and words become workflows. Software isn’t disappearing; it’s becoming invisible, elevating developers and empowering everyone to build.

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Everything is context engineering.
Founder's Take
July 22, 2025
Everything is context engineering.

Context engineering is the real unlock—designing what AI sees, remembers, and acts on. At Hubs, we’re building assistants that retain memory, share goals, and evolve with your work.

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Context: The Real Frontier for AI Builders
Founder's Take
July 4, 2025
Context: The Real Frontier for AI Builders

Bob McGrew (ex-OpenAI) says the real startup edge is taking what you know deeply outside the model, piping it into frontier AI, and turning the outputs into decisive action. That’s the leverage we’re building at Hubs.

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How GUIs Unlock AI’s Real Power
Founder's Take
June 30, 2025
How GUIs Unlock AI’s Real Power

Karpathy says visual interfaces tap the “GPU in our heads.” Here’s why giving AI a canvas—not just chat—unlocks its collaborative power—and how Hubs is answering the call.

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Democratizing Decision Making
Building Hubs
September 21, 2025
Democratizing Decision Making

Great companies don’t just make big strategic decisions — they excel at the operational decisions that turn strategy into action. Most teams still make these choices in isolation, disconnected from real context. The future belongs to organizations that embed decision support into daily work, turning every choice into progress.

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Professionals Are Ready. The Tools Aren’t.
Building Hubs
October 7, 2025
Professionals Are Ready. The Tools Aren’t.

Professionals are ready for AI decision support — the tools just aren’t there yet. LLMs are powerful, but without context, structure, and collaboration, they fall short of being true partners in thinking. The next generation of tools will bridge that gap, turning AI’s raw intelligence into better decisions.

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AI Can Make Humans More Humans
Building Hubs
August 21, 2025
AI Can Make Humans More Humans

AI won’t replace humans — it will empower us. By taking care of busy work, it frees people to focus on creativity, empathy, and judgment. The future will be great not because of AI itself, but because humans will finally have the freedom to do what we do best.

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The quiet frustration of high performers
Building Hubs
July 24, 2025
The quiet frustration of high performers

High performers aren't held back by lack of talent—they're blocked by context-switching, scattered info, and friction. At Hubs, we're building tools to close the gap between potential and impact. What if your output could match your insight?

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"The Highway To Your Brain" – Making AI Visual
Building Hubs
June 29, 2025
"The Highway To Your Brain" – Making AI Visual

Visual beats text. Hubs is building a GUI that turns AI insight into living visuals— a “highway to your brain,” 15× faster than any scrolling thread.

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Getting to know you –Making AI Contextual
Building Hubs
June 24, 2025
Getting to know you –Making AI Contextual

AI finally learns your world—holding a living record of every goal and decision, ending the re-explanation loop for good.

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Evolving from Chat to Action – Making AI Proactive
Building Hubs
June 17, 2025
Evolving from Chat to Action – Making AI Proactive

Answers on demand were step one; now Hubs is engineering AI that owns the follow-through.

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Turning Insight into Impact – Making AI Actionable
Building Hubs
July 8, 2025
Turning Insight into Impact – Making AI Actionable

Hubs’ assistants know your goals and ship tasks, multiplying your impact.

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Making AI Collaborative — A Shared Space for Humans and Machines
Building Hubs
July 15, 2025
Making AI Collaborative — A Shared Space for Humans and Machines

We're building a platform where humans and AI collaborate over time toward shared goals. No more isolated chats—assistants work alongside you, track progress, and keep context alive. It’s not chat. It’s collaboration.

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